pod install
[!] Invalid `Podfile` file: incompatible character encodings: UTF-8 and ASCII-8BIT. Updating CocoaPods might fix the issue.
1、Podfile 文件中存在 单引号错误 正确的 ‘
pod install 错误 - incompatible character encodings: UTF-8 and ASCII-8BIT,布布扣,bubuko.com
pod install 错误 - incompatible character encodings: UTF-8 and ASCII-8BIT
原文：http://www.cnblogs.com/zander/p/3894247.html